Tag: leadership

  • Big “M” Marketing Is Not Advertising

    Big “M” Marketing Is Not Advertising

    Marketing is too important a responsibility to leave to just the “Marketing” Department. At its core, marketing is more than advertising and promotions. Big “M” Marketing is the essence of your company, your product and service offerings, how you are represented in the marketplace, how your staff engages with your current and potential customers, and […]

  • If All You Have Left Is Price

    If All You Have Left Is Price

    If the (perceived) value your products and services bring to your customer is virtually identical to your competition, then all you have left to compete on is price!  And this is a very dangerous place to be! In a separate article, I wrote about questioning your value add – that if the perceived value of […]

  • Don’t think it can happen to you – think again…

    Read the posts, join in the conversation, share with your colleagues… Bill Taylor, Founder Downing Goliath © Downing Goliath All Rights Reserved