Tag: commodity

  • Are You Stuck In The “Commodity Corner”

    Are You Stuck In The “Commodity Corner”

    The first product offerings (I’m including physical devices, software, and services in the definition of “product”) you introduced years ago – those that made you successful and dominant in your markets – may be the very ones destroying your business today. Some of your products are cash cows, and likely generate the most sales revenues. […]