Tag: Big “M” Marketing

  • Big “M” Marketing Is Not Advertising

    Big “M” Marketing Is Not Advertising

    Marketing is too important a responsibility to leave to just the “Marketing” Department. At its core, marketing is more than advertising and promotions. Big “M” Marketing is the essence of your company, your product and service offerings, how you are represented in the marketplace, how your staff engages with your current and potential customers, and […]

  • If All You Have Left Is Price

    If All You Have Left Is Price

    If the (perceived) value your products and services bring to your customer is virtually identical to your competition, then all you have left to compete on is price!  And this is a very dangerous place to be! In a separate article, I wrote about questioning your value add – that if the perceived value of […]

  • Are Your Sales Channels Keeping Up With Your End-Customers

    Are Your Sales Channels Keeping Up With Your End-Customers

    Like most manufactures or service providers, you have an abundance of options to sell and deliver your products and services to your end-customers – this is your Sales Channel.  It goes without saying that developing a dynamic and robust sales channel strategy is required to, once again, out-maneuver your competition. However, if you haven’t spent […]

  • Are You Stuck In The “Commodity Corner”

    Are You Stuck In The “Commodity Corner”

    The first product offerings (I’m including physical devices, software, and services in the definition of “product”) you introduced years ago – those that made you successful and dominant in your markets – may be the very ones destroying your business today. Some of your products are cash cows, and likely generate the most sales revenues. […]