Friends, First and foremost, I hope you and your loved ones are well and out of harm’s way. The current situation in the world is one filled with many challenging uncertainties. Each day brings something new and while we can’t entirely control what lies ahead, we can take charge over our own mental and physical… Read More
I recently attended a most interesting event hosted by the Philadelphia Chamber of Commerce. The topic was Digital Transformation Trends in the Middle Market. First of all, I was surprised to learn how many Mid-Sized firms are still sitting on the fence about implementing an “All Things Digital” strategy to create competitive advantage for themselves.… Read More
Go-To-Market Planning Pitfalls 7 Steps to a Successful Go-To-Market Strategy reviewed the challenges with complicated Go-To-Market (GTM) strategic plans and processes, why it’s important for your survival to have a streamlined process in place and introduced you to a lean GTM strategic planning framework. Now you should consider some of the common pitfalls to avoid when… Read More
“More than 30,000 new consumer products are launched each year. 80% of them fail!” That’s a staggering statistic.