Avoiding the Most Common Go-To-Market Pitfalls

Go-To-Market Planning Pitfalls 7 Steps to a Successful Go-To-Market Strategy reviewed the challenges with complicated Go-To-Market (GTM) strategic plans and processes, why it’s important for your survival to have a streamlined process in place and introduced you to a lean GTM strategic planning framework. Now you should consider some of the common pitfalls to avoid when… Read More

Big “M” Marketing Is Not Advertising

Marketing is too important a responsibility to leave to just the “Marketing” Department. At its core, marketing is more than advertising and promotions. Big “M” Marketing is the essence of your company, your product and service offerings, how you are represented in the marketplace, how your staff engages with your current and potential customers, and… Read More

Market Disruptions Are Killing Your Company

Integrating disruptive innovation thinking into your business models is critical to your survival. Global giants who once used to be considered the best in their respective industries – companies such as AT&T, Eastman Kodak, Motorola, and Panasonic to name a few, lost their balance when new innovative technologies disrupted their business models and technology competencies.… Read More

If All You Have Left Is Price

If the (perceived) value your products and services bring to your customer is virtually identical to your competition, then all you have left to compete on is price!  And this is a very dangerous place to be! In a separate article, I wrote about questioning your value add – that if the perceived value of… Read More