Big “M” Marketing Is Not Advertising

Marketing is too important a responsibility to leave to just the “Marketing” Department. At its core, marketing is more than advertising and promotions. Big “M” Marketing is the essence of your company, your product and service offerings, how you are represented in the marketplace, how your staff engages with your current and potential customers, and… Read More

If All You Have Left Is Price

If the (perceived) value your products and services bring to your customer is virtually identical to your competition, then all you have left to compete on is price!  And this is a very dangerous place to be! In a separate article, I wrote about questioning your value add – that if the perceived value of… Read More

Diverse Thinking Is A Good Thing – A Really Good Thing

As we all (at least in the USA) have become frustrated and perhaps angered by the continual rock-throwing and blame-mongering by our country’s leadership, I couldn’t stop thinking about how having different opinions, and how having a willingness to strike realistic, rational compromises actually makes us stronger, and creates better solutions to the problems we… Read More

What’s Your Value Add?

“It’s very nice to meet you! So, Bill Taylor, what’s your value add?” This very probing and potentially threatening question was first asked of me by Scott McNealy and Ed Zander from Sun Microsystems back in 1992. It was my first meeting with these very iconic, very charismatic superpowers of the computer industry. I was… Read More