Category: engagement

  • Rethinking Lead Generation

    Rethinking Lead Generation

    Lead generation has undergone significant and profound changes in recent years. The rise of the Self-Directed-Buyer fundamentally changes the way a company attracts, wins, and retains customers. Traditional lead generation processes are designed from a company’s need-to-sell perspective. These processes do not typically align well with specific challenges revealed when considering a customer’s purchase decision […]