Big “M” Marketing Is Not Advertising

Marketing is too important a responsibility to leave to just the “Marketing” Department. At its core, marketing is more than advertising and promotions. Big “M” Marketing is the essence of your company, your product and service offerings, how you are represented in the marketplace, how your staff engages with your current and potential customers, and… Read More

Market Disruptions Are Killing Your Company

Integrating disruptive innovation thinking into your business models is critical to your survival. Global giants who once used to be considered the best in their respective industries – companies such as AT&T, Eastman Kodak, Motorola, and Panasonic to name a few, lost their balance when new innovative technologies disrupted their business models and technology competencies.… Read More

If All You Have Left Is Price

If the (perceived) value your products and services bring to your customer is virtually identical to your competition, then all you have left to compete on is price!  And this is a very dangerous place to be! In a separate article, I wrote about questioning your value add – that if the perceived value of… Read More

Diverse Thinking Is A Good Thing – A Really Good Thing

As we all (at least in the USA) have become frustrated and perhaps angered by the continual rock-throwing and blame-mongering by our country’s leadership, I couldn’t stop thinking about how having different opinions, and how having a willingness to strike realistic, rational compromises actually makes us stronger, and creates better solutions to the problems we… Read More

Are Your Sales Channels Keeping Up With Your End-Customers

Like most manufactures or service providers, you have an abundance of options to sell and deliver your products and services to your end-customers – this is your Sales Channel.  It goes without saying that developing a dynamic and robust sales channel strategy is required to, once again, out-maneuver your competition. However, if you haven’t spent… Read More