“More than 30,000 new consumer products are launched each year. 80% of them fail!” That’s a staggering statistic.

What you might need is a leaner, more efficient GTM Framework that still satisfies your need to assess risk, articulated a crisp relevant value proposition to your intended customers, and help everyone in your organization convey these promised advantages to your current and future customers, much faster than you are doing today. Streamlining your Go-to-Market methodology is crucial your company’s survival not to become bogged down in process and documentation efforts, so that you can keep up with more agile firms that are intent on outmaneuvering you.

Read the article which was recently featured on the Eleven Canterbury Advisory Network blog.